In her new book, The Parlay Effect: How Female Connection Can Change the World, Anne Devereux-Mills uses her insights as Founder of Parlay House to show how small actions can create a cascade of positive experiences and change and lead to a boost in self-awareness, confidence, and vision.

With real-life stories and scientific research — backed by a study on “the Parlay Effect” with Dr. Serena Chen, a professor of social psychology at the University of California at Berkeley — The Parlay Effect offers a blueprint for reframing relationships, feeling more empowered, and building positive communities with multiplying effects.

We are stronger when we are connected.

Start a cascade of Connection

Who are you if you are not defined by your job or your family?

Do you feel like you do a lot of networking but have few meaningful relationships?

Do you want to make changes in the world around you, but don’t know how to start?


Nearing age 50, Anne Devereux-Mills asked herself the same questions. She had been CEO of advertising agencies in New York City, was raising two daughters on her own, and approached her life with superwoman strength. Then, in one year, she lost almost every piece of herself: She was diagnosed with recurring cancer and replaced in her job because of it. To top it off, her youngest daughter left for college, leaving her with an empty nest. In a trifecta of setbacks, she lost all context, grounding, and perspective.

The deep vulnerability she felt during that time made her want to connect with people in a new way. She wanted her relationships to be less transactional and more about authentic feelings and experiences. This deep craving led her to found Parlay House, a national series of gatherings where women can safely speak about topics they don’t get to talk about in other parts of their lives. During her Parlay House salons, she observed that giving herself permission to express vulnerability encouraged others to be vulnerable too, sparking real conversations and connections. She saw that when one woman found herself in a position to help another through kindness, empathy, generosity or encouragement, the woman who received the help replicated it, passing it on to another woman.
She calls this cascade “the Parlay Effect.”


Joanna Rees

The Parlay Effect is going to be my go-to gift for all of the important women, and men, in my life. It is chock-full of inspiration as we all seek deeper meaning in our lives.

- Joanna Rees -

Managing Partner, West

Cindy Gallop

Anne Devereux-Mills has written an endearingly frank and searingly honest account of how the challenges of her own personal journey led her to these revelations, learnings and insights. If you want to change your life, and in doing so, set “the Parlay Effect” in motion to ensure you also impact the lives of many others for the better, read this book!

- Cindy Gallop -

Founder, Make Love Not Porn

Jocelyn Mangan

Whether you are a woman who supports women, or a man taking the lead in pulling women forward, this book is a must-read.

- Jocelyn Mangan -

CEO and Founder, Him for Her

Andy Cunningham

“The Parlay Effect” is real. When women can contribute their voices assertively and authentically, they move mountains. Anne has opened up a new channel for change.

- Andy Cunningham -

Marketer of Innovation and Founder of Cunningham Collective


An accomplished CEO, entrepreneur, public speaker, and documentary film executive, Anne Devereux-Mills is the Founder of Parlay House, a modern “salon” designed to spark authentic conversations and build meaningful, supportive relationships across a diverse range of women. It currently has over 5,000 participants and operates in seven cities across the US and Europe. She speaks frequently about social change and the future of leadership and has been honored by a range of organizations, including SHE-CAN, Advertising Women of New York, The All-Stars Foundation, Project Kesher and Worldwide Women.